![]() ![]() Richard Brooks, the designer of the Genghis, and one of the founders of iRobot, wanted to build a robot that could intuitively respond to its environment. The brand's dominance in the early days of robot vacuuming was so complete its name went the way of Kleenex and Rollerblade – a shorthand generic trademark for entire industries.įounded in 1990 by a trio of Massachusetts Institute of Technology roboticists, iRobot started with the Genghis, an insect-like robot designed for space exploration. There's only one Roomba out there, and it's made by iRobot. ![]() Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.
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